Jul 21 2009
Spytechs Wows Consumers with Product Variety
Anyone into spy equipment – or for that matter, anyone who is unfamiliar, but curious about the advancements in surveillance technology – need only visit www.spytechs.com for a real eye-opener.
www.spytechs.com is the e-commerce website of Spy Chest, a Crestview, FL seller of all things covert.
The website has information and products to boggle the mind. Upon entry at the home page, the consumer reads a tidy explanation about what the company sells and why that consumer needs a voice recorder, hidden camera, computer reader, vehicle tracking unit or counter-surveillance equipment. But the beauty is in the details.
This site reads like a well-crafted catalogue of products, each one described, photographed, features highlighted and price and product code readily available. This multi-faceted site is so well-organized, the viewer will not get lost while traveling through it; but they wouldn’t mind spending a few hours ogling at all the bells and whistles.
On the home page alone, the consumer is introduced to more than 20 products. You could be James Bond and still be impressed by something in this e-commerce gadget store.
www.spytechs.com is a great read. But you’ll want to take your credit card along for the ride. These products might be fun as toys but they are of professional quality. In fact, one page covers contract policies for government agencies. If www.spytechs.com products are good enough for Uncle Sam, they must be good enough for an average Joe with a right to know.
An example of pricing: a digital recorder hidden in a functioning pen, with seven hours of storage, sells for $149. At that price, it would be a shame to lose it.
Content
One would assume that most website visitors are there for business. They want to research and buy surveillance products. They want information to be easy to locate and easy to understand. They want the prices to be fair and the checkouts to be smooth. www.spytechs.com delivers on all counts.
Even though Spy Chest sells literally hundreds of different devices, the products are nicely divided into categories, easily identifiable in a column to the left of the site and consistent on every page. The variety of surveillance products could be daunting, perhaps to some consumers, so we decided to put the website to a test.
We went hunting for a SIM card reader. From the www.spytechs.com home page to shopping cart, it took four clicks.
Next, we feigned a need for customer support. We found Spy Chest’s toll-free number (1-800-211-7741) easy enough after clicking on the “Contact Us” button, and got a human on the phone right away. Also an email message (addresses are prominently displayed by department in “Contact Us”) went through without a hitch.
Nicely done. A responsive staff makes for a happy customer.
The company has a very prominent section on the upper right of its home page dedicated to new or unique products. It’s like a little showcase, putting a spotlight on half-dozen or so items. On the day we reviewed www.spytechs.com, the company featured a new passive GPS vehicle tracking device, the TracKing. It serves as example of how much surveillance technology has advanced in just the span of a few years. GPS tracking has been available for public use for less than two decades, yet these GPS tracking devices have evolved from clunky to sleek and efficient in – seemingly – just a few years. The TracKing is touted as the best passive GPS tracking system in the market today, with superior GPS signal reception and up to 80 hours of operation on lithium batteries.
Our only suggestion for improving www.spytechs.com content is to add some: We would enjoy learning something more about Spy Chest, its experience in the surveillance products industry and its leadership. We read in the press / media section that Pat Palmer is the president and that the Crestview, FL company has been growing at a pace of 40 to 50 percent in sales annually. That’s something to be proud of. The consumer might appreciate access to company background from a link on the home page.
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