Jul 21 2009
Spytechs Wows Consumers with Product Variety
Navigation
What an awful fault it is when a website loses potential customers because they are unable to find what they are looking for. www.spytechs.com commits no such sin. The content on the site is detailed enough for veteran surfers and navigation is smooth enough for an e-commerce newcomer.
Overall, product descriptions are detailed, down to the operating system specifications. The thumbnail descriptions of each spyware product and bulleted product features are concise and well-written. Each button query is met by a fast link to a wealth of detailed information.
Click on “GPS Tracker”, for example, on the home page, and up pops a page with everything the potential customer needs to know, from battery size and life expectancy to accessories, to suggested applications. The Sky TRX GPS Tracking System section even contains screen shots of the many ways a vehicle’s travels can be viewed on a PC.
On the day of review, Spy Chest’s policies, terms of sale and email addresses were easily found, checkout was trouble free and no broken links were detected.
Visual Appeal
Even small aesthetic details can make a difference in how many hits a site gets, how long customers view it and whether or not they return for successive visits. www.spytechs.com seems to have gotten a lot of attention in the graphics category.
We like that Spy Chest’s corporate name and image are carried throughout www.spytechs.com ; and we like the novelty of little bell pings when you sweep a cursor over the navigational dots on the header. It’s a small surprise that grabs attention.
Color use, in black, blue, red and orange, is consistent from page to page and easy on the eye. Body copy and header typefaces are clean and legible. We noted no spelling or grammatical errors.
The “More Info” and “Buy Now” buttons are of good size and stand out from the text, leaving no question where Spy Chest is hoping the potential customer will go next. The “Sale” icon is attractive; the “New” perhaps could stand out a bit more, but it is noticeable and draws a viewer’s attention to the product.
In a YouTube-frenzied society, www.spytechs.com ‘s video clips should be appreciated. People interested in surveillance products enjoy seeing footage taken by the product. It’s another selling point because it speaks to the quality of the products.
We’re on the fence about the image of the TracKing GPS tracking system. A woman was probably chosen to hold the device because it showcases the compact size of the vehicle tracking unit, but the pink fingernails could be seen by some viewers as distracting from the product image.
The consumer would be lucky to find a brick-and-mortar store with half the stealth gadgets available on www.spytechs.com . Internet shopping is the way to go when shopping for surveillance, counter-surveillance and GPS vehicle tracking equipment, whether that product is a hidden camera locator, a key chain equipped with a secret video recorder, a computer keystroke logger or a passive GPS tracking device. www.spytechs.com is one of the better websites we’ve seen in this industry. Buyers of the products can expect privacy, accessibility, quality and competitive prices.
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