Jun 17 2009
Review: Rocky Mountain Tracking, Inc.
Ask a user what they look for in a Web site and you might get a dozen different answers.
Most will center around an adjective similar to “informative” or “useful.” And because the Web is a visual medium, a site also needs to have some graphic appeal. Rocky Mountain Tracking www.rmtracking.com delivers a nice balance with a site that quite simply works well.
A company in a competitive field such as Rocky Mountain Tracking probably has only a few seconds to capture a viewer’s attention. Sometimes a Web site visitor simply wants quick information, like a phone number; sometimes they’re doing the electronic version of window shopping. Likewise, a Web site must be useful for many audiences. It must adequately service the novice surfer; and the user who knows the Web like the back of his hand.
One look at Rocky Mountain Tracking’s Web site and the viewer knows, from the home page, exactly what the company does, and what type of demographics are RMTracking’s potential audience.
RMTracking is an e-commerce reseller of passive and active GPS tracking systems. Its product line features a variety of GPS tracking products suited for personal tracking, asset management, fleet tracking and teen monitoring, among others. From the bottom of the home page, a brief and thankfully simple synopsis of how GPS tracking works, quickly puts those unfamiliar with vehicle tracking technology in the know.
